Shop the dot

Sustainable Change

As a student I got the chance to participate in the D&AD New Bloods awards 2020. A couple of fellow students and I got the challenge to create a project that could ‘inspire meaningful behaviour change towards a sustainable lifestyle’.

Within one week we came up with the concept to spread more awareness about conscious shopping. Everybody knows and loves ‘Black Friday’, but not a lot of people know the downsides to these ridiculous deals. We named our project ‘Shop the dot’ and our idea revolved around a plug-in that allows you donate a small amount of your reduction to a sustainable charity.
To promote our idea we created a short video, some Instagram posts, a website and some posters.

Credits

Shop the dot is a group project in collaboration with fellow students Maarten Luyckx, Jana Bruggeman, Jef Vermeire, Hans Vertriest and Maarten Oste. We were coached by Henk Willems, Sander Spek and Philippe De Pauw - Waterschoot.